"Black Friday"
There is something ironic about the fact that "Black Friday" (so named because retailers hope to get into the black, which is to say, make a profit) follows on the heels of Thanksgiving, a day set aside for expressions of gratitude. Black Friday is the banner day for a consumer culture, the day that retailers look forward to as they anticipate shoppers heading out in droves to purchase the latest must have items.
Now, I say this is ironic because the consumer culture, driven by advertising, thrives on producing discontent, which is the fruit of an ungrateful heart. The singular goal of most advertising is to make consumers discontented until they get a particular product, without which life is not complete. That discontent fuels the consumer culture as shoppers hurry out to buy the newest wares.
Of course there's nothing wrong with giving gifts this time of year... as long as we guard our hearts against ingratitude and discontent.
Now, I say this is ironic because the consumer culture, driven by advertising, thrives on producing discontent, which is the fruit of an ungrateful heart. The singular goal of most advertising is to make consumers discontented until they get a particular product, without which life is not complete. That discontent fuels the consumer culture as shoppers hurry out to buy the newest wares.
Of course there's nothing wrong with giving gifts this time of year... as long as we guard our hearts against ingratitude and discontent.
Labels: Alex Forrest























