A Chinese man dropped dead after playing Internet games for three consecutive days, state media said on Monday as China seeks to wean Internet addicts offline.

The man from the southern boomtown of Guangzhou, aged about 30, died on Saturday after being rushed to the hospital from the Internet cafe, local authorities were quoted by the Beijing News as saying.

"Police have ruled out the possibility of suicide," the newspaper said, adding that exhaustion was the most likely cause of death. It did not say what game he was playing.

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